Did you know that millennials make up the largest living generation in the world?
There are 1.8 billion worldwide, equal to 23% of the global population.i They have been described as tech-savvy, charitable, and connected. And for employers looking to attract professionals, learning how to appeal to millennials (and the Gen Zs that follow) is critical to retaining top talent.
Corporate Meets Social Culture
An excellent example of using writing instruments as a recruitment tool is how some companies targeting MBA students approach promo. They know that promotional products provide a takeaway opportunity to share their corporate culture and brand message with potential applicants. They also understand that social media is millennials’ (and Gen Z’s) preferred call to action. Using this information, they seek ways to communicate the following about their company visually:
- They offer a collaborative work culture.
- They have a casual, relaxed office environment.
- They are invested in and connected to online communities.
Presentation Matters
From color choice to word choice, a promotional product can help a company speak volumes about its brand, and product recipients take notice. According to consumer research conducted by the Promotional Products Association International (PPAI):
- 9 in 10 recall the branding of a promotional product.
- 8 in 10 recall the message from a promotional product.
- 7 in 10 recall the call-to-action from a promotional product.
Elevate Tech opted to stock its recruiters with a promotional product that could be easily transported to job fairs and offer everyday use and relevancy to recipients. They selected a SimpliColor® pen that afforded them a large imprint area to feature the URL of their career website and social media handles, inviting prospective applicants to learn more about the company and apply for a job online.
Pens proved to be a valuable part of Elevate’s recruitment strategy. They could leave applicants with a tangible message about their company culture.
Click here to discover our assortment of SimpliColor® pens and ways to promote your business with full-color writing instruments.
