The 2024 ASI and PPAI Trade Shows offer distributors more than an event; they’re a chance to immerse themselves in branding options, connect with industry leaders, and elevate business to new heights. We want to share these tips with you to maximize your experience. Cheers to tradeshow season!
1. Craft a Strategic Game Plan
View your strategy as a compass guiding you through the expansive trade show landscape. Define goals, such as expanding your product line or creating new partnerships, and remember that it is a huge event, so do not feel overwhelmed. Prioritize top suppliers and gradually absorb the rest to enhance productivity at the event. This strategic approach ensures a well-thought-out plan to navigate the show floor and soak in inspiration.
2. Create Meaningful Connections
Networking is essential in the promotional product industry, and trade shows provide a prime opportunity to connect with suppliers, manufacturers, and fellow distributors. Attend networking events, engage in conversations, and confidently introduce yourself, recognizing that there’s always more to discover in the Promo-verse. Asking questions is crucial, as suppliers often unveil brand new products. Immerse yourself in the essence of each brand and cultivate relationships during these interactions, as they can unlock doors to exciting opportunities. This may include connecting with your account manager or the go-to contact for future questions or orders.
3. Dive into Educational Sessions
ASI and PPAI Trade Shows offer distributors tailored educational opportunities through free seminars and workshops addressing role-specific challenges. These sessions keep you informed about current and upcoming industry trends, marketing strategies, and technological advancements, empowering you to stay ahead in a competitive market. Beyond knowledge, these sessions provide valuable networking opportunities to connect with peers in the industry.
4. Focus on Product Knowledge
Arm yourself with product knowledge by attending demonstrations and engaging with exhibitors to grasp unique selling points. Visit us at upcoming tradeshows: PPAI booth 5321, ASI Orlando booth 313, and ASI Ft. Worth booth 418. Explore our featured products—Ocean Bottle, a drinkware crafted from premium stainless steel and recycled bound plastic, and the Coastal Threads Collection, introducing a new era with bags made from Repreve Our Ocean recycled plastic. Dive into our expanded Made Better product line, showcasing new items thoughtfully crafted with recycled metal, plastic, and more. Don’t miss our exclusive giveaways—the MZA-Spinner Pen, MZG-Bamboo Pen, and AJG-Retractable Gel Pen. Understanding these products will better equip you to showcase and sell them to your clients.
5. Stay Updated on Trends
Stay ahead in the promotional product industry by confidently sharing your expertise on upcoming trends. Explore the newest products and design trends at the trade show to keep your offerings fresh and appealing, positioning yourself as an industry trendsetter. Meeting the growing demand for unique and impactful promotional items will ensure that you not only meet but exceed expectations with the latest and greatest products.
6. Attend Supplier Meetings
Enhance your trade show experience with personalized interactions by arranging one-on-one meetings or casual chats in suppliers’ booths. If you lack a specific contact, no worries – reply to one of their marketing emails with your question, and they will connect you with the best person to learn more about our brand and products. Take it a step further and schedule one-on-one meetings with key suppliers to deepen your understanding, discuss exclusive offerings, and negotiate favorable terms. This proactive approach creates meaningful connections that pave the way for mutually beneficial partnerships.
7. Post-Show Action Plan
After the trade show ends, the real work begins. Develop a post-show action plan to capitalize on connections and knowledge gained by sending emails, adding contacts on LinkedIn, and staying engaged on Instagram. Promo is partner-oriented, so building strong relationships through a consistent follow-up routine with suppliers and clients is crucial. Nurture and grow the relationships you establish at the trade show, as they are the foundation for future collaborations and fruitful partnerships.
As you enter the 2024 ASI and PPAI Trade Shows, recognize your role in shaping the future of promotional products. Follow these tips for business growth. Our team will support you, ensuring you’re ready to be inspired, build connections, and unlock opportunities.