In today’s world, where environmental concerns take center stage, recycling has emerged as a top priority. While our minds often gravitate towards recycling plastic, metal and paper, there’s an exciting transformation happening with another recyclable material—Cotton.
There are two types of recycled materials; Pre-Consumer Content (PCC) where the manufacturer re-uses and re-processes scrap from the production process, and Post-Consumer Recycled Content (PCR) which is material brough back into manufacturing after the end of its useful life. While PCR material poses additional benefits of re-use, PCC too supports the reduction of virgin materials and diverting waste from landfills1. Our bags often contain a blend of both materials; with minimum of 51% total recycled content.iAs of this publication, our bags made of recycled cotton are not GRS/RCS certified.
Now, let’s explore the benefits of incorporating recycled cotton into your next promotional campaigniiThe percentage of recycled cotton in every bag varies. and acknowledge the positive impact we can have on both businesses and the environment.
The process of repurposing cotton waste
Before unpacking how it is used in promotional bags, it’s essential to understand the process of recycling cotton. The process starts by collecting discarded clothing and textile waste, diverting it from landfills. This waste is sorted and transformed into fibers, which are spun into new yarn. This adaptable yarn serves as the raw material for a variety of products, including the coveted promotional bags we’ll talk about below. According to a market research study published by The Brainy Insights, “the demand of global recycled textile market size and revenue was valued at around USD 6.20 billion in 2020 and is estimated to grow about USD 10.37 billion by 2028.” 2
Each year, countless tons of textiles end up in landfills, but recycled cotton diverts some of this waste. According to research on the textile industry, the production of cotton can have detrimental environmental impacts due to its usage of water, land, chemicals, and emissions.3 Recycling avoids additional cultivation, spinning, and dyeing all while reducing the negative impacts of producing virgin cotton which creates excess usage of water, fertilizers, and pesticides.4
How Recycled Cotton is Good for Brands
Let’s now turn our focus to the impressive use of recycled cotton in promotional bags. These bags, customized with company logos and branding, are a widely favored marketing tool due to their re-usability, durability and overall “billboard style” visibility in public places. Choosing recycled cotton allows businesses to display their dedication to thoughtful textile waste usage but also reap the numerous advantages of customers proudly promoting their marketing campaigns.
Creating an impact starts with products such as our recycled cotton drawstring bag, the Palma (UGP-C). This 55% recycled cotton bag offers multiple carrying options, including two carry handles for use as a tote or durable drawstrings as a backpack. A perfect budget-friendly item for younger sustainably-minded audiences.
Selecting promotional bags made from recycled cotton and other naturally derived materials not only makes a statement of a company’s values, they make a statement in following trends. Products like our spacious Rio Collection Shopping Tote (UHR), features 70% recycled cotton, 30% recycled polyester and a stylish jute re-enforced bottom. A natural duo-tone design that’s simple, yet sophisticated.
For a unique take on a basic favorite; Our Verona (UGV) Recycled Cotton Tote Bag, features a premium 10 oz. 55% recycled cotton + 45% polyester combination with dual carry handles that provides options of carry handles or shoulder straps for heavier cargo.
Help us be Part of the Cause
Recycled cotton bags combine thoughtful consumerism with modern style, attracting and exciting customers. They promote recycling and reduction of virgin materials and helps to aligning brands with more thoughtful company values.
The transformation of recycled cotton into promotional bags is a testament to innovation and the growth potential of promotional items. So, the next time you look at a promotional bag made from recycled cotton, remember that it represents more than just a bag—it is a symbol of what’s to come.
Check out all the new possibilities of recycled cotton promotional products by clicking here!