We have launched a new digital platform and a strategically located East Coast Fulfillment Center in Tennessee, giving distributors faster access to products, streamlined ordering tools, and improved visibility across every stage of the order journey.
Whether you’re browsing the site in New York or shipping to a client in London, the Goldstar® experience is now designed to make sourcing, ordering, and order management more efficient
“Our goal is to make things simpler for distributors,” said Heather Smartt, Global Head of Goldstar®. “These updates will make it easier to find the right products, place orders with confidence, and get them where they need to go even faster.”
A Smarter Way to Search, Order, and Manage
Our new website isn’t just a facelift…it’s a tool built specifically for the modern distributor. We’ve focused on removing digital friction so you can move from client request to completed order more efficiently.
Key Digital Highlights:
- Predictive Search: Our new engine thinks ahead. Instead of just matching keywords, it understands intent, surfacing the most relevant pens, drinkware, and stationery before you even finish typing.
- Unified Product IDs: We’ve cleaned up the code clutter. Product IDs have been simplified into a single unified format, making products easier to find and improving synchronization with industry tools and distributor systems.
- The Safety Net: If you are used to the old codes, don’t worry…the system is smart enough to recognize old search terms and route you to the correct, updated product page instantly.
Everything, Everywhere, All in One View
Now the right information is right at your fingertips. Our new Centralized Order Dashboard brings your entire history into one frame. For the first time, you can see every order…whether you placed it online or through your dedicated representative, with real-time tracking and status updates in one unified view.
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Bringing Simplicity® Closer to You
To complement our digital evolution, we have expanded our physical footprint. Our new Tennessee Fulfillment Center is a major investment in North American logistics designed to get products into your hands faster.
- Proximity to East Coast markets substantially lowers shipping durations.
- This facility serves as the primary hub for our proprietary SimpliColor® decoration technology and our Made-in-USA writing instruments.
- Plus, our operations now allow for smart order routing to the fastest location based on your client’s zip code and decoration requirements.
The new Goldstar® platform is now live. Log in today to explore the enhanced experience.