The bees are buzzing, flowers are blooming, and the sun is sizzling…which means summer is finally here! It’s the perfect time for businesses to revamp their promotional marketing strategies with exciting seasonal products. Ready to make your business stand out? Here are three summer promo trends to make your messaging pop!
1. Sustainable Style
Green products as a trend are taking over in a major way! We’re so excited that more consumers are actively seeking environmentally friendly products. Using sustainable products for promotional marketing helps to make a positive connection with the user, and it has the extra benefit of increasing brand awareness. Our “Made Better” products feature recycled, sustainable, or responsibly sourced materials that are not only stylish but also affordable for their long-lasting value.
The trendy sustainability aesthetic touches so many industries. Finding a way to use it in a campaign this summer is cherry pie! The Jakarta Large Jute Tote Bag (item UHJ) is made with 240-gram natural jute fabric and offers space for reading material, towels, snacks, and more, making carrying this beauty a breeze. The natural color is excellent for earthy-conscious brands and provides a great platform for eye-catching logos, company messages, and more. Plus, it is recycled and reusable, which means you can look good and feel great!
Also, taking notes about summer memories in your yard or on a beach as a relaxing way to spend sunny days. The Bamboo Sophisticate Chrome Pen (item MTB) is made with natural, renewable bamboo and it can be the perfect choice for businesses looking to add some green-friendly spunk to their brand.
Another alternative involves using fantastic bags! The Harvest Recycled Cotton & Mesh Tote Bag (item UGQ) provides ventilation for both sports equipment and produce, making it a versatile choice. Additionally, it complements the recycled cotton top and handles. The natural colour of the bag is ideal for Earth-conscious brands, offering a perfect backdrop for eye-catching logos, company messages, and other designs.
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2. Life’s a Picnic
School’s out, and adventure is in! Summer is prime time for activities like picnics, hiking, and camping. As temperatures crank up and we have some fantastic products to ensure your crew gets a meal while exploring the great outdoors. Our Navigator Collection Cooler Bag (item UGX) has a polyester PEVA lining that keeps food fresh longer. Enjoy versatile storage with our front zipper pocket and main compartment. Enjoy double features in one product. Stay hydrated and travel hands-free with our bags – the perfect companions on rocky trails. Use our Metropolis Collection Large Cooler Tote Bag (item UGM) to carry lunch to work, enjoy a treat in the park or pack refreshments for the road. Plus, it is made of recycled PET plastic. Reduce the use of plastic and toast to a more sustainable life!
Let’s remember the biggest draw of getting outside, the stunning view. One of the best things about a picnic is seeing everything blooming! Capture that magic by incorporating bright colours into promotional products to match the excitement in nature. The Phoenix Softy Brights Gel Pen (item MMV) features a variety of vivid barrel colours, grip, and matching stylus colours that complement any brand. These vibrant hues are a terrific way to grab attention, as they are just as pretty as a bouquet of flowers! Can you taste our excitement for picnic season?!
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3. Executive on the Go
With the surge of hybrid and remote positions, business professionals are often toting their office essentials with them. Pick the best products to keep journeys stress-free with items that cater to corporate executives and make traveling a breeze! The Gateway Deluxe – Non-Woven Drawstring Bag (item UHD) has a modern, stylish look and provides easy storage. There’s space for everyday essentials and swimming trunks alike! Travel items will be reused repeatedly and quickly become a fan favourite.
Boredom while traveling and flying is common, but we have an easy solution. This compact and convenient device is the perfect way to ensure brand messaging is front and center! The Primo Note Caddy & Crosby Pen Gift Set (item NUI) features a two-colour cover accented with white stitching and contains one notepad, two sticky pads, and five sticky flag pads, plus a matching pen. This is perfect to savor the few moments tech-free to journal, prepare notes for an upcoming meeting or mark off that pesky to-do list.
Only go on a trip with a trusted pen to fill out those not-so-fun international forms as you arrive at your foreign destination. Try our Bowie Monochrome Pen (item MSR) which features a modern monochromatic design and a stylus that adds useful touchscreen functionality. Whether work or fun, these items will surely be the perfect wingman or assistant on any excursion!
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Those were three more reasons to absolutely love summer! With vacations, outdoor adventures, and plenty of other fun events on the calendar, – it is one of the simplest (and most effective!) times to promote brands. Have a look at all of Goldstar’s great promotional products here to experience a Summer of Simplicity ®.