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3 Summer Promo Trends to Boost Your Brand

The bees are buzzing, flowers are blooming, and the sun is sizzling…which means summer is finally here! It’s the perfect time for businesses to revamp their promotional marketing strategies with exciting seasonal products. Ready to make your business stand out? Here are three summer promo trends to make your messaging pop! 

1. Sustainable Style

Green products as a trend are taking over in a major way! We’re so excited that more consumers are actively seeking environmentally friendly products. Using sustainable products for promotional marketing helps to make a positive connection with the user, and it has the extra benefit of increasing brand awareness. Our “Made Better” products feature recycled, sustainable, or responsibly sourced materials that are not only stylish but also affordable for their long-lasting value.

The trendy sustainability aesthetic touches so many industries. Finding a way to use it in a campaign this summer is cherry pie! The Harvest Recycled Cotton & Mesh Tote Bag (item UGQ-C) offers ventilation for sports equipment, beach gear, and veggies, as the recycled cotton top handles make carrying this beauty a breeze. The natural color is excellent for earthy-conscious brands and provides a great platform for eye-catching logos, company messages, and more. Plus, it is recycled and reusable, which means you can look good and feel great!

Also, taking notes about summer memories in your yard or on a beach is a wonderful relaxing way to spend the sunny days. The Bamboo Sophisticate Chrome Pen (item MTB) is made with natural, renewable bamboo and it can be the perfect choice for businesses to add some green-friendly spunk to their brand. 

Another way is with fun drinkware! Boiling temperatures make everyone just a bit thirstier, and our Costa Rica 16 oz Wheat Tumbler (item WCQ) is made of green-friendly plastic and 51% wheat straw. Reduce the use of plastic and toast to a more sustainable life! 


2. Life’s a Picnic  

School’s out, and adventure is in! Summer is prime time for activities like picnics, hiking, and camping. As temperatures crank up and we have some fantastic products to ensure your crew gets a meal while exploring the great outdoors. Our Chill 11oz 2-in-1 (item WDY) tumbler offers two great functions in one product. It is a vacuum-insulated tumbler with double-wall stainless steel and can keep canned drinks cold! We are just talking about soda, of course. Stay hydrated with on-the-go drinkware and travel hands-free with bags to tote snacks with ease – the perfect companions on rocky trails. Use our Refresh Cooler Lunch Bag (item UGY) to carry lunch to work, enjoy a treat in the park or pack refreshments for the road – keeping them cold longer.  

Let’s remember the biggest draw of getting outside, the stunning view. One of the best things about a picnic is seeing everything blooming! Capture that magic by incorporating bright colors into promotional products to match the excitement in nature. The Phoenix Softy Brights Gel pen (item MRL) features a variety of vivid barrel colors, grip, and matching stylus colors that complement any brand. These vibrant hues are a terrific way to grab attention, as they are just as pretty as a bouquet of flowers! We are truly prepared for any picnic!


3.    Executive on the Go  

With the surge of hybrid and remote positions, business professionals are often toting their office essentials with them. Pick the best products to keep journeys stress-free with items that cater to corporate executive travelers, such as luggage totes and travel mugs. The Navigator Collection Duffel Bag (item UHB-C) has a modern, stylish look with an adjustable shoulder strap for easy toting. There’s plenty of space for everyday essentials and swimming trunks alike! Travel items will be reused repeatedly and quickly become a fan favorite.  

Dehydration while traveling and flying is common, but we have an easy solution. This massive yet lightweight dehydration device is the perfect way to ensure brand messaging is front and center! The Excalibur Tumbler (item WCX) has a 22 oz. capacity and keeps drinks hot for up to 6 hours and cold for up to 12 hours. It has double-wall, vacuum-sealed, stainless-steel construction. There’s a spill-resistant lid and a clear straw for easy sipping.  

Only go on a trip with a trusted pen to fill out those pesky international forms as you arrive at your foreign destination. Try our  Bowie Monochrome pen (item MSR) which features a modern monochromatic design, a diamond-textured grip, and a stylus that adds useful touchscreen functionality. Whether work or fun, these items will surely be the perfect wingman or assistant on any excursion!  


Those were three more reasons to absolutely love summer! With vacations, outdoor adventures, and plenty of other fun events on the calendar, – it is one of the simplest (and most effective!) times to promote brands. Have a look at all of Goldstar’s great promotional products here to experience a Summer of Simplicity ®.