We’re always looking ahead…imagining how we can serve our partners better and grow stronger together. And today, we’re thrilled to share some exciting news that marks a big step forward for our team and our future.
We have two incredible leaders in new roles here, and we couldn’t be more excited.
Meet Alina Rubinshteyn – Our New VP of North American Sales
We’re proud to officially welcome Alina Rubinshteyn as our new Vice President of North American Sales. Alina will be leading our Field Sales team, bringing nearly 15 years of industry experience, a sharp strategic mind, and an incredible ability to connect with people.
She’s worked across both the supplier and distributor sides of the industry, so she truly gets what it means to build meaningful partnerships. Alina is passionate about supporting teams, growing talent, and creating space for new ideas to flourish.
In her own words:
“I’m so excited to officially be part of the Goldstar team. I’ve been inspired by the company’s heart, innovation, and commitment to partnership. I’m looking forward to collaborating with this amazing team, helping drive meaningful growth, and making big things happen together in our wonderful industry.”
We already feel the energy she brings and can’t wait to see how she’ll help us elevate the experience across North America.
Charles Duggan – Our VP of Business Development
Next up, we’re thrilled to share that Charles G. Duggan II, MAS+, has a brand-new role: Vice President of Business Development.
If you’ve met Charles, you already know he’s a people-first leader who brings insight, integrity, and over 30 years of industry experience to everything he does. He’s here to discover new opportunities, strengthen our global partnerships, and lead strategic initiatives across key markets, including Canada and Australia.
Charles will also be focusing on building relationships with top-tier distributors we don’t currently work with…so get ready to hear from him soon.
In his own words:
“I’m truly honored to step into this new role and focus on opening new doors for Goldstar. There’s a tremendous opportunity ahead, and I’m excited to collaborate and drive impactful results.”
Charles is a triathlete, Ironman, marathoner, and big believer that “Anything is Possible” …a mindset we deeply admire.
Growing Forward
These new leadership appointments represent something bigger than just new titles…they reflect our long-term vision…to invest in passionate, experienced leaders who can help guide us into its next chapter.
As our Global Head, Heather Smartt, shared:
“Alina and Charles bring an exceptional mix of experience as we continue delivering outstanding value to our customers around the world.”
We’re so excited for what’s ahead. As always, we’ll be sharing more news, product updates, and fresh inspiration soon (and yes…you’ll see us at all the major tradeshows!).
Thanks for being on this journey with us.

