We’re excited to welcome Luis Calado as our new Vice President of European Sales! With nearly a decade of industry expertise, a passion for sustainable products, and a proven track record of dynamic leadership, Luis is the perfect fit to lead our European sales team into an exciting new era
. What we love most about Luis is how closely his values align with ours. Sustainability has been at the heart of his career, and his focus on responsible product sourcing and manufacturing practices fits right in with where we’re headed. We can’t wait to see how his mindset and experience will help us grow and continue making a positive impact.
Luis is all about collaboration and sees his new role as an opportunity to listen and learn. “I want to come into this as a listener. Understanding the team, our distributors, and the unique needs of Europe’s diverse markets is my top priority,” Luis said. “It’s about adapting and becoming the voice of each market, tailoring our approach to their specific needs and preferences.”
We’re also excited about Luis’s vision for bringing together the strengths of both our North American and European teams. “The European side is ahead in innovation, particularly in product development and circular economy initiatives, while North America excels in pricing strategies and customer service. By combining these strengths, we can create a seamless and enhanced experience for distributors, no matter where they are,” he added.
Heather Smartt, our Global Head, shared her enthusiasm for Luis’s appointment: “Luis is an exceptional leader with the vision, energy, and expertise we need to take Goldstar Europe to the next level. His passion for thoughtful design and proven ability to drive growth make him the ideal person to lead our team during this exciting phase of evolution.”
Another key voice on our team, Kenny Ved, our Global Director of Sales, had this to say about Luis joining us: “Luis brings fresh ambition and a deep understanding of the European market, helping us build more personal connections. We’re excited for this next chapter at Goldstar—his leadership will let us better support our clients by being attentive, adapting, and delivering what they need to grow.”
Based in Lisbon, Portugal, Luis is ready to hit the ground running and support our mission of supplying great value products, exceptional service, and complete transparency globally. Check out our new line up of products here and the fresh new look of our site here.