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How to Use Purple in Marketing

The Color of the Month is…Purple! For February, the month’s color is the ornate luxurious shade of vibrant purple. Purple is often used to communicate royalty, fantasy, calmness, harmony, and mystery.  

What does purple Mean?  

Using purple for brand logos, decoration, or even promo, it displays wealth, spiritualism, creativity, and a magical undertone. Pursuing bags, drinkware and writing instruments in this color is excellent for companies that want to show luxury, spirituality, and calmness in their branding. Many women’s centered brands may also use it as an alternative to pink to showcase a feminine-rooted organization. Purple communicates royalty because it was initially a tricky hue to create, so only wealthy people could afford it. Research has also shown that using the purple in logos and branding can help show authority and build trust with the brand. Check the top feelings purple conveys. 










Positive Associations 

Purple is cheerful–whimsical, and playful in most depictions. It’s associated with escaping from reality and magical images. It is often used in fantasy, sci-fi, and outer space-themed content. Purple can be used to display independence as it’s not an essential, primary color. When colors are a fusion of two primary colors, for example, red and blue with purple, it’s often a sign of fusing the ordinary with innovation. Purple is also associated with bravery since the Purple Heart is awarded so notably. The Purple Heart is awarded to members of the armed forces who are injured at war or while servicing their country.  

Physical Effects 

Purple calms and stimulates our bodies, putting us in the right place for introspection and insight, and it is often used when speaking about mediation. It fosters creativity by awakening our senses while promoting intuitive observations. Purple creates a harmonious balance of awareness and peace. 

Popular Associations  

The most significant associations of purple come in its various shades of it. Though the hue is actually tones of light purple, lavender is a general shade of purple most people refer to and identify with when selecting purple as a shade for their brand.  

In nature, violets and lavender are plants and flowers often viewed as wholesome, delicate, and refreshing.  

Grapes are typically more burgundy or green in nature, but grapes are generally shown as purple when they are shown in media or in a packaged flavor in food. The flavor purple is often associated with the grape.  

Fun Facts About Purple 

Lavender is the top color associated with Fragrance and is mainly found in Provence, France.  

Prince – the music icon, loved purple so much that it became the official color of the state he was born Minnesota, and he created a movie with its namesake, Purple Rain. 

Alzheimer’s Association chose purple as a signature color, combining the calm stability of blue and the passionate energy of red. They chose purple because it makes a statement about the Association and its supporters being strong and unrelenting in the fight against Alzheimer’s disease. 

Brands That Love Purple  

Have a look at our website if you are interested in choosing Goldstar for your next campaign.