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How to Use Blue in Marketing

Check out our March color of the month – ocean blue! This blazing blue hue is taking over the promo industry this year. Are you interested in using this vivid shade in marketing, well here are some things you should know. 

We all know color affects psychology, emotions, and buying decisions. Let’s dive into what it communicates to clients when you pursue blue in your promo!  

What Does Blue Communicate in Marketing?  

Using blue in promo shows trustworthiness, calmness, and peace. It generates emotions of responsibility, loyalty, and honesty. The most popular industries using this tone are security, finance, technology, health care, and accounting. With our creative decoration options, you can easily incorporate this hue into your branding, logos, and messages. 

This color often highlights social communities, friendliness, and communication.  

Blue is a commonly loved and favored color. Not surprisingly, typically, men prefer blue to their female counterparts. A 2013 study in the journal Archives of Sexual Behavior that surveyed 749 American parents found that men tended to prefer blue while women tended to choose red, purple, and pink.  

Blue can communicate traditionality and corporate-focused ventures. There is a term in promotional marketing called “corporate blue,” which is highly sought after and is used as a standardized color in most promotional campaigns. Blue is very serene, yet it also creates a sense of stability.  

Which Industries Use Blue the Most?  

Blue is often used in healthcare because it is reminiscent of nurses and physicians wearing blue scrubs. Several travel companies use blue in their branding because the color is relaxing and tranquil and represents large bodies of water during vacations. In addition, industrial and blue-collar roles use shade to represent masculinity in manual labor roles. Ford, GM, BMW, Hyundai, Boeing and JetBlue, Travelocity, Expedia, Facebook, American Express, and American Airlines are just a few examples.  

Though there are many shades of blue, this piece primarily focuses on cerulean to periwinkle, turquoise, aqua, and royal blue. These are the middle-of-the-road blue shades. Dark blue is typically somber, formal, and regal, as light fair blues showcase innocence, purity, and cheerfulness. Deeper navy-blue tones and very fair pastel tones can represent completely different meanings in branding.

Have a look at our website if you are interested in choosing Goldstar for your next campaign.