We are proud to announce the expansion of our team with the addition of two exceptional leaders: Keith Lofton as Vice President of National Accounts and Lucy Cooper as Field Sales Manager for the UK North. This expansion reflects our ongoing commitment to understanding and addressing the unique needs of our global clients, as we continue to evolve in key markets.
Strengthening Our National Accounts Team with Keith Lofton
We are excited to welcome Keith Lofton as Vice President of National Accounts. In this role, Keith will collaborate closely with Charles Duggan, our Vice President of Sales in North America, to lead a team dedicated to providing outstanding service. With more than 20 years of experience in sales strategy and client success, Keith’s expertise will be vital in tailoring our offerings to meet the specific needs of various regional markets.
“Our team is thrilled to have Keith join the Goldstar family,” said Kenny Ved, Director of Global Sales. “His passion for building strong relationships and his proven success in driving growth are exactly what we need to further elevate our commitment to delivering exceptional service to our clients.”
Lucy Cooper to Lead Field Sales in the UK North
We are equally delighted to welcome Lucy Cooper as our new Field Sales Manager for the UK North. With five years of experience in the promotional products industry and a deep specialization in pens, Lucy is a creative and trusted professional. Her knowledge of the UK market and her proven track record make her the perfect addition to our growing team.
“Lucy brings a wealth of experience and resilience to the table, and we are confident she will be a key player in our success in the UK North region,” said Annouchka Birch, UK Field Sales Manager. “Her ability to connect with customers and understand their needs will allow us to better serve our clients.”
Our Commitment to Tailored Solutions
At Goldstar, we take pride in our dedication to expanding our team with industry leaders like Keith and Lucy, we are better positioned to meet the evolving needs of our global clients, offering solutions that cater to regional preferences.
As we continue to grow, our commitment to delivering exceptional value and promotional solutions remains at the heart of everything we do.

