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Goldstar Appoints Heather Smartt as Global Director of Merchandising

[San Diego, California] – Goldstar, a leader in promotional products and branding solutions, is pleased to introduce Heather Smartt as the new Global Director of Merchandising. With an impressive professional history spanning North America and Europe, Heather is set to lead Goldstar into an exciting new chapter. 

Heather Smartt began her career at Crate and Barrel, where she developed her skills and gained a profound understanding of consumer preferences. She has earned industry recognition, including being featured on ASI’s Counselor Hot List for her innovative product designs.  

Heather’s talent for bridging the North American and European markets is a key driver in Goldstar’s global product expansion. With 17 years of experience in the promotional products industry, she worked at Polyconcept in various locations worldwide. Currently, she’s based in Lisbon, Portugal, supporting Goldstar’s global reach. 

Her exposure to diverse cultures worldwide has enriched her understanding of design elements, enabling Goldstar to offer products that resonate with a broad global customer base while also tailoring offerings to niche market requirements. 

In her new role, the top objectives include advancing the company’s commitment to manufacturing alternatives, expanding product categories, and enhancing global product design.  

I am deeply honored to lead Goldstar’s global product development efforts. My goal is to leverage my experience in both North America and Europe to create products that meet the needs of our diverse customer base and align with our commitment to sustainability. Together with our talented team, we will help expand how the world perceives promotional products.

Under Heather’s leadership, the company will unveil a groundbreaking four-piece Coastal Threads™ bag collection designed in Europe, crafted with REPREVE® Our Ocean™ Recycled Plastic. 

Visit simplygoldstar.com to learn more.