We’re excited to announce that Goldstar has taken another significant step in our commitment to responsible business practices by joining the BPMA (British Promotional Merchandise Association) Step Forward Pledge.
The Step Forward Pledge encourages members to set and achieve meaningful environmental and social goals, with progress reviewed annually to ensure we stay on track. As part of this initiative, we’re proud to display the 2024/25 Step Forward Pledge logo, which will now appear alongside the BPMA logo in communications with our distributors. This mark symbolises our dedication to sustainability and helps our partners easily identify us as a company committed to responsible practices.
The BPMA Step Forward Pledge underscores our ongoing efforts in the industry,” said Heather Smartt, Global Head of Goldstar. “Being part of this initiative demonstrates to our distributors that we’re not just making promises, but are fully committed to taking real, impactful steps towards meaningful change.
Our journey toward more sustainable business practices is already well underway. In 2023, we launched the Made Better™ initiative, introducing a thoughtfully curated collection of products made from recycled, reclaimed, and certified materials, including the Reborn Recycled Aluminium Pen, which was awarded the BPMA’s 2023 Innovative Product of the Year – Gold. With a focus on using recycled materials and reducing plastic waste, we remain dedicated to expanding our responsible product development efforts within the company.
Looking ahead, we’ll continue to push forward by seeking new certifications, conducting lifecycle assessments, and more. Our ongoing commitment ensures that we will keep offering thoughtfully designed products that meet the demands of today’s environmentally conscious marketplace.
For more information on our initiative, visit here.