At Goldstar®, we’re constantly seeking ways to innovate and improve the experience for our distributors and partners. That’s why we’re thrilled to welcome Cathy Yonek as our new Global Director of Digital Experience. With over 20 years of expertise in the promotional products industry, including significant roles at ASI, Cathy brings expert level knowledge and a passion for creating customer-focused solutions.
Cathy’s role is very important as we begin a digital transformation. Her mission is to modernize how we work with our partners, focusing on updating data-sharing processes, reducing manual tasks, and ensuring distributors can effortlessly access the resources they need to manage orders and grow their businesses.
The foundation of Cathy’s efforts is leading a website refresh that will provide a streamlined global platform designed to optimize product search and enhance the overall user experience. “It’s all about simplifying the sharing of information for our partners and moving Goldstar® into the next phase of digital sophistication,” Cathy explained.
Her expertise extends beyond digital innovation. Cathy is deeply passionate about sustainability, a core value at Goldstar®. She is committed to ensuring our solutions not only simplify processes but also reflect our shared dedication to environmentally responsible practices.
As Cathy shared,
Joining Goldstar® is an incredible opportunity. I’m excited to contribute to a brand that prioritizes simplicity, efficiency, and exceptional service.
Heather Smartt, Goldstar®’s Global Head, expressed her confidence in Cathy’s ability to drive positive change:
Cathy’s deep industry expertise and digital strategy insights make her the perfect addition to our team. Her efforts will play a huge role in enhancing our digital capabilities and continuing to deliver on our ongoing promise to keep the customer experience simple and help partners grow their business.
Cathy’s arrival comes as Goldstar® prepares for an exciting rebranding, set to launch early next year. This rebrand signals a new chapter for Goldstar® and reflects our ongoing commitment to providing impactful solutions and improving the distributor experience across the board.
We’re excited about what lies ahead and look forward to sharing updates as Cathy leads Goldstar® in elevating Simplicity® to new heights. Together, we’re making it easier for our partners to succeed. Join us in welcoming Cathy to the team.