In today’s design trends, the influence of nature-infused hues has emerged as an essential way brands reshape their connections with consumers. Embracing an earthy colour palette creates harmony with the planet and resonates deeply with evolving preferences for authenticity and simplicity.
This trend gained momentum with a noticeable surge in demand for more natural aesthetics in retail. As people spent more time indoors, their desire to bring the serenity of the outdoors inside grew stronger.
In this article, we’ll explore the significance of nature-infused hues in design and branding—a long-term trend that has emerged and for which we continue to witness a demand for these colour palettes.
The Impact on Brand Aesthetics:
Incorporating nature-inspired hues into marketing helps brands convey tranquillity and authenticity. Particularly amidst this colour revolution, consumers are drawn to brands that offer a sense of connection to nature and exhibit thoughtfulness. Highlighting sustainable materials alongside these colours is a bonus, as companies prioritise options like recycled materials that appeal to the environmentally conscious consumer segment. Integrating these materials into products showcases a commitment to ethical practices, fostering consumer trust and loyalty.
Exploring the Earthy Colour Palette:
The past few years have seen a remarkable surge in the popularity of nature-inspired colours. From the delicate hues of flowery blush and soft sage to the deep tones of midnight and scarlet, each palette evokes the colours of the natural world. Shades like sea glass, dune, stone, and indigo further enrich the colour spectrum. These tones captivate the senses and resonate deeply with consumers seeking a meaningful connection in their purchasing decisions.
Blush · Sage · Cream
Representing the plants and florals of the world, blush, sage, and cream shine through the Prince Softy (Item# MOI). This stylish pen features the same blush tone, an ultra-trendy rose gold trim, and a colour-matched stylus for touchscreens.
Expanding on this colour story, let’s introduce the Costa Rica Tumbler (Item# WEI), which comes in the same sage green colour and is crafted with 100% recycled PET plastic. The double-walled cup keeps your drinks at the ideal temperature for longer. The screw-on lid ensures a perfect seal, preventing spills and leaks
Lastly, the Toronto Tote Bag (Item# UHT), which comes in a natural creamy shade, is made of 70% recycled cotton and 30% recycled polyester, accommodating any adventure with its generous gusset.
Dune· Stone· Indigo
Forestry and desert terrain-inspired tones like dune, stone, and indigo offer remarkable products such as the Nordic Tumbler (Item# WDT), exclusively available at Goldstar. It comes in the shade called dune and boasts rust-resistant stainless steel, double-wall copper vacuum insulation, and a screw-on, 100% consciously sourced leakproof bamboo lid.
Next, the (Item# MTR) Reborn Pen, which comes in the shade stone, has a 100% recycled aluminum barrel, paired with a consciously sourced bamboo plunger, gunmetal stainless-steel clip, and clear RPET recycled plastic surround. This certified sustainable product has garnered recognition for its innovative design.
Plus, our (Item# WDO) Olympus Bottle, which comes in shade indigo blue, is crafted with recycled stainless steel. Keep drinks cold for up to 24 hours and hot for 12 hours, with the copper vacuum insulation and screw-on leakproof lid.
Midnight· Scarlet· Seaglass
Inspired by oceanic and sky tones such as midnight, scarlet, and sea glass, products like the (Item# WDZ) Danube Tumbler are represented. It is available in the midnight blue tone. Its ceramic inner with recycled poly exterior and lid with easy thumb slide-top ensure a mess-free experience.
Next, we have (Item# UGO) the Geo Cotton Tote Bag, which comes in scarlet red and is made from 55% recycled cotton. This tote offers ample space and can support up to 10 kg, ensuring it remains a reliable companion for shopping or carrying daily essentials.
Finally, meet our (Item# AJC) Islander Softy Pen, which comes in a teal sea glass colour. This pen features UV rose gold accents on the tip and clip. Its built-in stylus seamlessly transitions from paper to touchscreens, adding an extra layer of convenience to daily tasks.
In conclusion, this new era has fostered a renewed appreciation for natural aesthetics, significantly influencing colour trends in design and branding. Earthy colour palettes provide a sense of comfort and familiarity, enhancing aesthetics amidst uncertain times. Embracing nature-inspired hues enables brands to create meaningful experiences, contributing to positive change in the industry. Explore this exciting colour palette further by clicking here.