{"id":20403,"date":"2026-02-27T08:43:55","date_gmt":"2026-02-27T16:43:55","guid":{"rendered":"https:\/\/ideas.simplygoldstar.com\/?p=20403"},"modified":"2026-04-15T06:25:29","modified_gmt":"2026-04-15T13:25:29","slug":"voices-from-the-show-floor","status":"publish","type":"post","link":"https:\/\/ideas.simplygoldstar.com\/fr_fr\/voices-from-the-show-floor\/","title":{"rendered":"Voix du Salon\nGoldstar\u00ae au PPAI, PSI, CTCO &amp; Merchandise World\u00a0\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si les tendances produits ont \u00e9t\u00e9 \u00e0 l\u2019honneur lors des salons cette ann\u00e9e, la v\u00e9ritable histoire concernait les personnes derri\u00e8re le stand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De Las Vegas \u00e0 Lyon, quatre membres de l\u2019\u00e9quipe Goldstar\u00ae partagent ce qui les a le plus marqu\u00e9s. Voici ce qu\u2019ils ont v\u00e9cu sur le terrain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PPAI Expo \u2013 Las Vegas<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"20437\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/fr_fr\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_lane-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane-1.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane-1.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane-1.jpg?w=1200&#038;ssl=1\" data-lazy-src=\"https:\/\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane-1.jpg\" alt=\"\" class=\"zeen-lazy-load-base zeen-lazy-load wp-image-20437 size-full\"\/><noscript><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"350\" height=\"350\" data-attachment-id=\"20437\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/fr_fr\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_lane-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane-1.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane-1.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane-1.jpg?resize=350%2C350&#038;ssl=1\" alt=\"\" class=\"wp-image-20437 size-full\" srcset=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane-1.jpg?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane-1.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane-1.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane-1.jpg?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane-1.jpg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane-1.jpg?resize=293%2C293&amp;ssl=1 293w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/noscript><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Lane Hokanson, Sr. Global Marketing Manager<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour Lane, le moment fort du PPAI 2026 n\u2019\u00e9tait pas un produit en particulier, mais l\u2019ensemble de la pr\u00e9sence de la marque.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Bien que la structure soit similaire \u00e0 notre stand rebrand\u00e9 2025, la mise en valeur des collections 2026 a donn\u00e9 \u00e0 tout l\u2019espace un sentiment d\u2019\u00e9l\u00e9gance, de soin et un vrai c\u00f4t\u00e9 retail. <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Le lounge r\u00e9nov\u00e9, con\u00e7u pour refl\u00e9ter notre stand europ\u00e9en, ainsi que la pr\u00e9sence de Dock &amp; Bay pour des d\u00e9monstrations en direct, ont cr\u00e9\u00e9 une exp\u00e9rience de stand r\u00e9fl\u00e9chie, soign\u00e9e et propice aux v\u00e9ritables connexions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La question la plus pos\u00e9e ?<br><strong>\u201cQuoi de neuf ?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et cette ann\u00e9e, r\u00e9pondre \u00e0 cette question \u00e9tait particuli\u00e8rement excitant. Presque tout le stand pr\u00e9sentait des nouveaut\u00e9s, offrant \u00e0 l\u2019\u00e9quipe l\u2019opportunit\u00e9 de mettre pleinement en avant la collection 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lane se souvient aussi d\u2019un moment hilarant : \u00ab Jaymie, Regional Sales Manager, se pr\u00e9cipitant vers le stand Bissell Pet Foundation pour retrouver son chiot \u00bb, ainsi que d\u2019un moment de fiert\u00e9 quand Goldstar\u00ae a \u00e9t\u00e9 nomm\u00e9 Supplier of the Year par iPromoteU.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trois mots pour r\u00e9sumer l\u2019ambiance :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><br><strong>\u00c9nergis\u00e9s, fiers et connect\u00e9s.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">PSI \u2013 D\u00fcsseldorf<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"20439\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/fr_fr\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_anna-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?w=1200&#038;ssl=1\" data-lazy-src=\"https:\/\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg\" alt=\"\" class=\"zeen-lazy-load-base zeen-lazy-load wp-image-20439 size-full\"\/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" width=\"350\" height=\"350\" data-attachment-id=\"20439\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/fr_fr\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_anna-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?resize=350%2C350&#038;ssl=1\" alt=\"\" class=\"wp-image-20439 size-full\" srcset=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?resize=293%2C293&amp;ssl=1 293w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/noscript><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Anna Purtseladze, Global Field Marketing Manager<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 PSI, Anna a constat\u00e9 un engagement fort gr\u00e2ce \u00e0 un stand au design impeccable.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"> Les visiteurs ont \u00e9t\u00e9 s\u00e9duits par son look moderne et durable, qui refl\u00e8te clairement nos valeurs et ce que repr\u00e9sente la marque. <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Le stand lui-m\u00eame \u00e9tait le moment \u201cwow\u201d : \u00e9pur\u00e9, contemporain et pens\u00e9 dans les moindres d\u00e9tails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme au PPAI, la question principale \u00e9tait :<br><strong>\u201cQuoi de neuf ?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais cette ann\u00e9e, la r\u00e9ponse allait au-del\u00e0 du produit. Les partenariats europ\u00e9ens exclusifs de Goldstar\u00ae avec Dock &amp; Bay et GROSCHE\u00ae ont enrichi le storytelling, favorisant des conversations plus profondes et une valeur ajout\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anna a \u00e9galement remarqu\u00e9 l\u2019enthousiasme continu pour <a href=\"https:\/\/www.simplygoldstar.com\/eu\/fr_eu\/search?main_filter=keyword&amp;search_query=fidget&amp;utm_campaign=&amp;utm_source=blog&amp;utm_medium=plnk&amp;utm_id=fr_eu\" target=\"_blank\" rel=\"noreferrer noopener\">la <strong>Fidget Pen Collection<\/strong>,<\/a> preuve que l\u2019innovation dans les instruments d\u2019\u00e9criture reste tr\u00e8s recherch\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quand on lui a demand\u00e9 la diff\u00e9rence avec l\u2019ann\u00e9e pr\u00e9c\u00e9dente :<br>\u00ab Les gens veulent comprendre l\u2019histoire derri\u00e8re les produits, pas seulement les voir. Nos collections en expansion permettent de partager ces histoires de mani\u00e8re plus significative. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trois mots pour r\u00e9sumer :<br><strong>Froid dehors, chaleureux et fun dedans.\u201d<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CTCO \u2013 Lyon<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"20444\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/fr_fr\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_monica-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-2.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-2.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-2.jpg?w=1200&#038;ssl=1\" data-lazy-src=\"https:\/\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-2.jpg\" alt=\"\" class=\"zeen-lazy-load-base zeen-lazy-load wp-image-20444 size-full\"\/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" width=\"350\" height=\"350\" data-attachment-id=\"20444\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/fr_fr\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_monica-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-2.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-2.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-2.jpg?resize=350%2C350&#038;ssl=1\" alt=\"\" class=\"wp-image-20444 size-full\" srcset=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-2.jpg?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-2.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-2.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-2.jpg?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-2.jpg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-2.jpg?resize=293%2C293&amp;ssl=1 293w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/noscript><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>M\u00f3nica Lima, Field Sales Manager<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 CTCO, M\u00f3nica a constat\u00e9 une forte affluence et une \u00e9nergie soutenue du d\u00e9but \u00e0 la fin, avec des visiteurs en qu\u00eate des derni\u00e8res tendances.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elle a soulign\u00e9 que la structure du stand cr\u00e9ait le premier \u201cwow\u201d, mais ajoute :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><br>Quand les clients ont aper\u00e7u l\u2019exposition des mugs, ce fut imm\u00e9diatement le deuxi\u00e8me \u2018wow\u2019. <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Si les couleurs naturelles du stand attiraient les visiteurs, c\u2019est <strong>la gravure c\u00e9ramique Ceram\u2022X sur les mugs<\/strong> qui a vraiment surpris. Ce processus laser avanc\u00e9 permet des lignes ultra-fines, un niveau de d\u00e9tail pr\u00e9cis et des r\u00e9sultats constants, m\u00eame sur des surfaces courb\u00e9es, transformant un \u201csimple mug\u201d en un objet m\u00e9morable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La question r\u00e9currente :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><br><strong>Pouvez-vous me montrer les nouveaut\u00e9s ?<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Organiser les produits par collections a rendu l\u2019exp\u00e9rience plus simple, claire et attractive pour les clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son r\u00e9sum\u00e9 honn\u00eate du CTCO ?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><br><strong>Un franc succ\u00e8s ! \ud83d\ude03<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Au-del\u00e0 de renouer avec les clients existants, M\u00f3nica a \u00e9galement accueilli de nouveaux visiteurs curieux de d\u00e9couvrir la direction \u00e9volutive de Goldstar\u00ae.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Merchandise World \u2013 Coventry, England<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"20446\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/fr_fr\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_annouchka-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-2.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-2.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-2.jpg?w=1200&#038;ssl=1\" data-lazy-src=\"https:\/\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-2.jpg\" alt=\"\" class=\"zeen-lazy-load-base zeen-lazy-load wp-image-20446 size-full\"\/><noscript><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" data-attachment-id=\"20446\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/fr_fr\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_annouchka-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-2.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-2.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-2.jpg?resize=350%2C350&#038;ssl=1\" alt=\"\" class=\"wp-image-20446 size-full\" srcset=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-2.jpg?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-2.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-2.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-2.jpg?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-2.jpg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-2.jpg?resize=293%2C293&amp;ssl=1 293w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/noscript><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Annouchka&nbsp;\u201cNush\u201d Birch,&nbsp;Country Manager &#8211; UK<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 Merchandise World, Nush a d\u00e9crit le stand comme une exp\u00e9rience premium et haut de gamme.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Le stand avait l\u2019allure d\u2019une boutique retail de luxe, avec vos propres conseillers personnels pr\u00eats \u00e0 intervenir\u2026 nous offrions d\u00e9finitivement une exp\u00e9rience VIP \u00e0 nos clients. <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019atmosph\u00e8re de luxe et d\u2019exclusivit\u00e9 correspondait parfaitement \u00e0 l\u2019\u00e9volution premium et orient\u00e9e retail de Goldstar\u00ae.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois de plus, la question la plus fr\u00e9quente \u00e9tait :<br><strong>\u201cMontrez-moi les nouveaut\u00e9s !\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des partenariats sous licence comme Dock &amp; Bay et GROSCHE\u00ae aux articles phares de drinkware tels que <a href=\"https:\/\/www.simplygoldstar.com\/eu\/fr_eu\/product\/gourde-norden-rpet-brillant-monochrome-etanche-680-ml?utm_campaign=&amp;utm_source=blog&amp;utm_medium=plnk&amp;utm_id=fr_eu\" target=\"_blank\" rel=\"noreferrer noopener\">le <strong>Norden (WJS)<\/strong> <\/a>et le<a href=\"https:\/\/www.simplygoldstar.com\/eu\/fr_eu\/product\/majesty-stainless-steel-selfie-stand-bottle-750-ml-1?utm_campaign=&amp;utm_source=blog&amp;utm_medium=plnk&amp;utm_id=fr_eu\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Majesty (WKP)<\/strong><\/a>, la r\u00e9action des visiteurs a \u00e9t\u00e9 extr\u00eamement positive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trois mots pour r\u00e9sumer l\u2019ambiance :<br><strong>\u201cInspirant, concentr\u00e9 et ax\u00e9 sur l\u2019\u00e9quipe.\u201d<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le Grand Enseignement&#8230;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 travers quatre salons dans quatre march\u00e9s, les constats sont sans \u00e9quivoque :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les visiteurs veulent des produits frais et innovants, mais \u00e9galement conna\u00eetre l\u2019histoire qui se cache derri\u00e8re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un design r\u00e9fl\u00e9chi est attendu, pas optionnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le merchandising inspir\u00e9 du retail \u00e9l\u00e8ve l\u2019exp\u00e9rience globale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La confiance et l\u2019\u00e9nergie de l\u2019\u00e9quipe comptent autant que les produits eux-m\u00eames.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le retour sur les relations humaines est r\u00e9el\u2026 et se renforce \u00e0 chaque salon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez tous ces nouveaux produits stars en <a href=\"https:\/\/www.simplygoldstar.com\/eu\/fr_eu\/search?tag_id%5B0%5D=nouveau&amp;utm_campaign=&amp;utm_source=blog&amp;utm_medium=plnk&amp;utm_id=fr_eu\" target=\"_blank\" rel=\"noreferrer noopener\">cliquant ici.<\/a><\/p>\n\n\n<p>\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">","protected":false},"excerpt":{"rendered":"<p>While product trends took center stage at this year\u2019s trade shows, the real story was the people behind the booths.&nbsp; From Las Vegas to Lyon, four Goldstar\u00ae team members shared what stood out most.&nbsp;Here\u2019s&nbsp;what they experienced on the floor.&nbsp; PPAI Expo \u2013 Las Vegas&nbsp; Lane Hokanson, Sr. Global Marketing Manager&nbsp; For Lane, the defining moment at PPAI 2026&nbsp;wasn\u2019t&nbsp;just&nbsp;a single product;&nbsp;it was the entire presence.&nbsp; While the structure was similar to our 2025 rebrand booth, the way our 2026 product collections [&hellip;]<\/p>","protected":false},"author":231044853,"featured_media":20430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"Discover insights from Goldstar\u00ae team members at major trade shows, highlighting product trends and the stories behind them.","jetpack_seo_html_title":"Highlights from Goldstar's Trade Shows: What Stood Out","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1398],"tags":[],"class_list":["post-20403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Thumbnail_NA_EU-Generic_Alt1-1.jpg?fit=2000%2C1335&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pexIxF-5j5","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/ideas.simplygoldstar.com\/fr_fr\/wp-json\/wp\/v2\/posts\/20403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideas.simplygoldstar.com\/fr_fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideas.simplygoldstar.com\/fr_fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/fr_fr\/wp-json\/wp\/v2\/users\/231044853"}],"replies":[{"embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/fr_fr\/wp-json\/wp\/v2\/comments?post=20403"}],"version-history":[{"count":55,"href":"https:\/\/ideas.simplygoldstar.com\/fr_fr\/wp-json\/wp\/v2\/posts\/20403\/revisions"}],"predecessor-version":[{"id":21353,"href":"https:\/\/ideas.simplygoldstar.com\/fr_fr\/wp-json\/wp\/v2\/posts\/20403\/revisions\/21353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/fr_fr\/wp-json\/wp\/v2\/media\/20430"}],"wp:attachment":[{"href":"https:\/\/ideas.simplygoldstar.com\/fr_fr\/wp-json\/wp\/v2\/media?parent=20403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/fr_fr\/wp-json\/wp\/v2\/categories?post=20403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/fr_fr\/wp-json\/wp\/v2\/tags?post=20403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}