{"id":6936,"date":"2023-06-21T09:10:53","date_gmt":"2023-06-21T16:10:53","guid":{"rendered":"https:\/\/ideas.simplygoldstar.com\/?p=6936"},"modified":"2026-03-04T03:59:59","modified_gmt":"2026-03-04T11:59:59","slug":"5-tips-to-get-you-going-green-in-promo","status":"publish","type":"post","link":"https:\/\/ideas.simplygoldstar.com\/en_gb\/5-tips-to-get-you-going-green-in-promo\/","title":{"rendered":"5 Tips to get you \u201cGoing Green\u201d in Promo\u00a0"},"content":{"rendered":"
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Our industry is all about making an impact and inspiring people to take action. We create products that customers love to use \u2013 why not make them with sustainable materials? Some of our long-time favourite household brands are planet-friendly \u2013 but there are so many promotional options too!\u202f\u202f <\/p>\n\n\n\n

Plus, the demand for sustainable promo is real. 45% percent of suppliers say distributor clients asked for more environmentally friendly and socially responsible products in 2021.1<\/sup><\/a> And PPAI reports that sustainable product alternatives grew 28% in 2021 & 2022.2<\/sup><\/a> Any interest in persevering the planet is fantastic in our book, and we want to give you a guidebook on important things to consider when more sustainable alternatives:\u202f <\/p>\n\n\n\n

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1. What Audiences do these Products Appeal to?\u202f\u202f <\/h2>\n\n\n\n

Every brand can find a way to align sustainable products with the company image. In many cases, if there is no clear pledge to sustainability, choosing\u202fearth conscious products may be the first step. You should also consider your target audience and their interest in choosing one product over another. Research shows younger audiences tend to be more receptive to sustainability than their counterparts. 37.6% of Gen Z and millennials have tried sustainable brands vs. 20.2% of older generations.3<\/sup>\u202f<\/a><\/p>\n\n\n\n

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 2. How Materials of Natural Origin Reduce Trash  <\/h2>\n\n\n\n

We have heard so much about sustainable materials, but it’s not always clear what that means. So, let\u2019s start with the basics. When it comes to sustainable materials, we typically look at products such as bamboo<\/a>, cotton<\/a>, or jute<\/a> that are made with natural materials. They tend to be more biodegradable and with minimal processing, are less impactful to the environment. These along with their minimalist colour schemes continue to drive trends in promo, retail and just about anywhere else you look.\u202f<\/p>\n\n\n\n

\"Materials: