{"id":20403,"date":"2026-02-27T08:43:55","date_gmt":"2026-02-27T16:43:55","guid":{"rendered":"https:\/\/ideas.simplygoldstar.com\/?p=20403"},"modified":"2026-04-15T06:25:29","modified_gmt":"2026-04-15T13:25:29","slug":"voices-from-the-show-floor","status":"publish","type":"post","link":"https:\/\/ideas.simplygoldstar.com\/en_gb\/voices-from-the-show-floor\/","title":{"rendered":"Voices\u00a0From\u00a0The\u00a0Show Floor Goldstar\u00ae at PPAI, PSI, CTCO &amp; Merchandise World\u00a0\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While product trends took&nbsp;centre&nbsp;stage across this year\u2019s trade shows, the real story was about the people behind the booth.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From Las Vegas to Lyon, four Goldstar\u00ae team members shared what stood out most.&nbsp;Here\u2019s&nbsp;what they experienced on the floor.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PPAI Expo \u2013 Las Vegas&nbsp;<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"20414\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/en_gb\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_lane\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?w=1200&#038;ssl=1\" data-lazy-src=\"https:\/\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg\" alt=\"\" class=\"zeen-lazy-load-base zeen-lazy-load wp-image-20414 size-full\"\/><noscript><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"350\" height=\"350\" data-attachment-id=\"20414\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/en_gb\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_lane\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?resize=350%2C350&#038;ssl=1\" alt=\"\" class=\"wp-image-20414 size-full\" srcset=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?resize=293%2C293&amp;ssl=1 293w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/noscript><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Lane Hokanson, Sr. Global Marketing Manager<\/strong>&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Lane, the defining moment at PPAI 2026&nbsp;wasn\u2019t&nbsp;just&nbsp;a single product; it was the entire presence.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">While the structure was similar to our 2025 rebrand booth, the way our 2026 product collections were merchandised made the entire space feel elevated, curated, and very retail-forward.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The revamped lounge area, designed to mirror our European sister booth, along with the addition of Dock &amp; Bay onsite for live demonstrations, created a booth experience that felt intentional, polished, and home to genuine connections.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most common question?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cWhat\u2019s new?\u201d&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">And this year, that question was especially exciting to answer.&nbsp;Nearly the&nbsp;entire booth featured brand-new launches, allowing the team to fully spotlight the 2026 collection.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&nbsp;wasn\u2019t&nbsp;all business, as Lane recalls a hilarious moment of \u201cRegional Sales Manager Jaymie making a beeline for the Bissell Pet Foundation booth to get her puppy fix,\u201d alongside a proud moment when Goldstar\u00ae was announced as&nbsp;iPromoteU\u2019s&nbsp;Supplier of the Year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When asked to sum up the mood in three words, Lane described it as:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Energised, proud, and connected.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">PSI \u2013 D\u00fcsseldorf&nbsp;<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"20439\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/en_gb\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_anna-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?w=1200&#038;ssl=1\" data-lazy-src=\"https:\/\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg\" alt=\"\" class=\"zeen-lazy-load-base zeen-lazy-load wp-image-20439 size-full\"\/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" width=\"350\" height=\"350\" data-attachment-id=\"20439\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/en_gb\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_anna-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?resize=350%2C350&#038;ssl=1\" alt=\"\" class=\"wp-image-20439 size-full\" srcset=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna-1.jpg?resize=293%2C293&amp;ssl=1 293w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/noscript><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Anna Purtseladze, Global Field Marketing Manager<\/strong>&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At PSI, Anna saw strong engagement driven by impeccable booth design and layout.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Visitors consistently responded to its modern, sustainable look and feel, which clearly reflects our values and what we stand for as a brand.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The booth itself was the \u201cwow\u201d moment,&nbsp;clean, contemporary, and thoughtfully designed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like PPAI, the top question was:&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cWhat\u2019s new?\u201d&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">But this year, the answer went beyond product.&nbsp;Goldstar\u00ae\u2019s&nbsp;exclusive European partnerships with Dock &amp; Bay and GROSCHE\u00ae added a layer of storytelling that created deeper conversations and stronger value.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anna also noted continued enthusiasm for the&nbsp;<a href=\"https:\/\/www.simplygoldstar.com\/eu\/en_eu\/search?main_filter=keyword&amp;search_query=fidget&amp;utm_campaign=&amp;utm_source=blog&amp;utm_medium=plnk&amp;utm_id=en_eu\" data-type=\"link\" data-id=\"https:\/\/www.simplygoldstar.com\/eu\/en_eu\/search?main_filter=keyword&amp;search_query=fidget&amp;utm_campaign=&amp;utm_source=blog&amp;utm_medium=plnk&amp;utm_id=en_eu\" target=\"_blank\" rel=\"noreferrer noopener\">Fidget Pen&nbsp;Collection<\/a>,&nbsp;&nbsp;true&nbsp;proof that innovation in writing instruments&nbsp;remains&nbsp;a powerful, sought-after feature.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When asked about differences in what the crowd was looking for this year versus last year, Anna shared:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPeople want to understand the stories behind the products and not just see them. Our expanding collections allow us to develop and share those stories in a more meaningful way.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her three-word(ish) recap?&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Cold outside, warm and fun inside.<\/strong>\u00a0<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">CTCO \u2013 Lyon&nbsp;<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"20440\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/en_gb\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_monica-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?w=1200&#038;ssl=1\" data-lazy-src=\"https:\/\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg\" alt=\"\" class=\"zeen-lazy-load-base zeen-lazy-load wp-image-20440 size-full\"\/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" width=\"350\" height=\"350\" data-attachment-id=\"20440\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/en_gb\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_monica-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?resize=350%2C350&#038;ssl=1\" alt=\"\" class=\"wp-image-20440 size-full\" srcset=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?resize=293%2C293&amp;ssl=1 293w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/noscript><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>M\u00f3nica Lima,&nbsp;Field Sales Manager France&nbsp;&nbsp;<\/strong>&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At CTCO, M\u00f3nica experienced high traffic and high energy from start to finish, with visitors actively looking for the latest trends.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f3nica agreed that the overall booth structure delivered the first \u201cwow,\u201d but added:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">When the clients took their first peek at the mugs display, it&nbsp;immediately&nbsp;created the second \u2018wow\u2019 moment.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">While the&nbsp;natural-inspired booth&nbsp;colours&nbsp;drew visitors in, it was the&nbsp;<strong>Ceram\u2022X&nbsp;ceramic engraving<\/strong>&nbsp;on mugs that&nbsp;truly surprised&nbsp;attendees. The advanced laser process supports ultra-fine linework, intricate detail, and consistent results, even on curved surfaces, elevating what many assume is \u201cjust a mug\u201d into something memorable.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The top question remained consistent across shows:&nbsp;<br><strong>\u201cCan you show me the novelties?\u201d<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f3nica&nbsp;emphasised&nbsp;how&nbsp;organising&nbsp;products by collections made the experience simpler, clearer, and more appealing for customers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her honest recap of CTCO?&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>A damn success!&nbsp;\ud83d\ude03<\/strong>&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Notably, beyond reconnecting with existing clients, she also welcomed new customers who were curious about&nbsp;Goldstar\u00ae\u2019s&nbsp;evolving direction.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Merchandise World \u2013 Coventry, England&nbsp;<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"20442\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/en_gb\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_annouchka-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-1.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-1.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-1.jpg?w=1200&#038;ssl=1\" data-lazy-src=\"https:\/\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-1.jpg\" alt=\"\" class=\"zeen-lazy-load-base zeen-lazy-load wp-image-20442 size-full\"\/><noscript><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" data-attachment-id=\"20442\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/en_gb\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_annouchka-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-1.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-1.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-1.jpg?resize=350%2C350&#038;ssl=1\" alt=\"\" class=\"wp-image-20442 size-full\" srcset=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-1.jpg?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-1.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-1.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-1.jpg?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-1.jpg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka-1.jpg?resize=293%2C293&amp;ssl=1 293w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/noscript><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Annouchka&nbsp;\u201cNush\u201d Birch,&nbsp;Country Manager &#8211; UK<\/strong>&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Merchandise World, Nush described the booth as nothing short of a premier, elevated experience.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The booth had a high-end retail boutique look with your very own personal shoppers waiting in the wings\u2026 we were definitely offering a VIP experience to our customers.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The atmosphere of luxury and exclusivity matched perfectly with&nbsp;Goldstar\u00ae\u2019s&nbsp;premium, retail-forward evolution.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once again, the most common question was:&nbsp;<br><strong>\u201cShow me what\u2019s new!\u201d<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From licensed partnerships like Dock &amp; Bay and GROSCHE\u00ae to standout drinkware such as the&nbsp;<a href=\"https:\/\/www.simplygoldstar.com\/eu\/en_eu\/product\/norden-rpet-glossy-monochrome-leakproof-bottle-680ml?utm_campaign=&amp;utm_source=blog&amp;utm_medium=plnk&amp;utm_id=en_eu\" data-type=\"link\" data-id=\"https:\/\/www.simplygoldstar.com\/eu\/en_eu\/product\/norden-rpet-glossy-monochrome-leakproof-bottle-680ml?utm_campaign=&amp;utm_source=blog&amp;utm_medium=plnk&amp;utm_id=en_eu\" target=\"_blank\" rel=\"noreferrer noopener\">Norden (WJS)<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.simplygoldstar.com\/eu\/en_eu\/product\/majesty-stainless-steel-selfie-stand-bottle-750-ml?utm_campaign=&amp;utm_source=blog&amp;utm_medium=plnk&amp;utm_id=en_eu\" data-type=\"link\" data-id=\"https:\/\/www.simplygoldstar.com\/eu\/en_eu\/product\/majesty-stainless-steel-selfie-stand-bottle-750-ml?utm_campaign=&amp;utm_source=blog&amp;utm_medium=plnk&amp;utm_id=en_eu\" target=\"_blank\" rel=\"noreferrer noopener\">Majesty (WKP)<\/a>, the response was overwhelmingly positive.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nush&nbsp;summarised&nbsp;the mood as:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Inspiring, focused, and\u00a0team-oriented.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The Bigger Takeaway&#8230;&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Across four shows in four markets, the themes were unmistakable.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visitors want&nbsp;what\u2019s&nbsp;fresh and new, but they also want the story behind it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thoughtful design is expected, not optional.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retail-inspired merchandising elevates the entire experience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confidence and team energy matter just as much as the products themselves.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The return on relationships is real&#8230; and&nbsp;it\u2019s&nbsp;growing stronger with every show.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<br>Discover all these new superstar&nbsp;<a href=\"https:\/\/www.simplygoldstar.com\/eu\/en_eu\/search?tag_id%5B%5D=new-2&amp;utm_campaign=&amp;utm_source=blog&amp;utm_medium=plnk&amp;utm_id=en_eu\" data-type=\"link\" data-id=\"https:\/\/www.simplygoldstar.com\/eu\/en_eu\/search?tag_id%5B%5D=new-2&amp;utm_campaign=&amp;utm_source=blog&amp;utm_medium=plnk&amp;utm_id=en_eu\" target=\"_blank\" rel=\"noreferrer noopener\">products by clicking here.<\/a>&nbsp;<\/p>\n\n\n<p>\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">","protected":false},"excerpt":{"rendered":"<p>While product trends took center stage at this year\u2019s trade shows, the real story was the people behind the booths.&nbsp; From Las Vegas to Lyon, four Goldstar\u00ae team members shared what stood out most.&nbsp;Here\u2019s&nbsp;what they experienced on the floor.&nbsp; PPAI Expo \u2013 Las Vegas&nbsp; Lane Hokanson, Sr. Global Marketing Manager&nbsp; For Lane, the defining moment at PPAI 2026&nbsp;wasn\u2019t&nbsp;just&nbsp;a single product;&nbsp;it was the entire presence.&nbsp; While the structure was similar to our 2025 rebrand booth, the way our 2026 product collections [&hellip;]<\/p>","protected":false},"author":231044853,"featured_media":20430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"Discover insights from Goldstar\u00ae team members at major trade shows, highlighting product trends and the stories behind them.","jetpack_seo_html_title":"Highlights from Goldstar's Trade Shows: What Stood Out","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1398],"tags":[],"class_list":["post-20403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Thumbnail_NA_EU-Generic_Alt1-1.jpg?fit=2000%2C1335&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pexIxF-5j5","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/posts\/20403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/users\/231044853"}],"replies":[{"embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/comments?post=20403"}],"version-history":[{"count":55,"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/posts\/20403\/revisions"}],"predecessor-version":[{"id":21353,"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/posts\/20403\/revisions\/21353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/media\/20430"}],"wp:attachment":[{"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/media?parent=20403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/categories?post=20403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/tags?post=20403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}