{"id":15442,"date":"2025-02-11T09:24:00","date_gmt":"2025-02-11T17:24:00","guid":{"rendered":"https:\/\/ideas.simplygoldstar.com\/?p=15442"},"modified":"2025-02-12T02:21:12","modified_gmt":"2025-02-12T10:21:12","slug":"getting-to-know-us-a-behind-the-brand-story","status":"publish","type":"post","link":"https:\/\/ideas.simplygoldstar.com\/en_gb\/getting-to-know-us-a-behind-the-brand-story\/","title":{"rendered":"Getting to Know Us: A Behind the Brand Story\u00a0"},"content":{"rendered":"<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ever wondered what truly defines Goldstar? Our Global Marketing Manager, Lane Hokanson, recently sat down with Halle Moore from PromoCorner at the PPAI tradeshow to chat about our journey\u2014where we started, how we\u2019ve grown, and what\u2019s next. The conversation was too good not to share!\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Goldstar\u2019s journey is something we\u2019re truly proud of. From our humble beginnings in San Diego in the 1960s, we\u2019ve grown into a global brand with a team spread across North America, Europe, and beyond. As we roll out our rebrand this year, it feels like a fresh start\u2014while still staying grounded in the core values that have always defined us.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We first made a name for ourselves with writing instruments, but we\u2019ve come a long way since then! Today, we\u2019re incredibly proud of our bags, drinkware, and stationery collections. Through it all, we\u2019ve stayed committed to our Simplicity\u00ae promise, always with a focus on building meaningful connections. As Lane shares in the interview, \u201cOur messaging is really about growth, sustainability\u2026 it\u2019s about that connection\u2014with the planet, with our people, and with our products.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Halle was curious about the inspiration behind our rebrand, and Lane shared that it\u2019s all about showcasing how far Goldstar has come and our commitment to constantly improving our offerings and service.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to learn more? Visit us at simplygoldstar.com. And don\u2019t miss the full interview below\u2014it\u2019s our story, and we\u2019re excited to share it with you!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"zeen-lazy-load-base zeen-lazy-load youtube-player\" width=\"1200\" height=\"675\" src=\"about:blank\" data-lazy-src=\"https:\/\/www.youtube.com\/embed\/iqjoYVViisM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><noscript><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/iqjoYVViisM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/noscript><\/span>\n<\/div><\/figure>\n\n\n<p>\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">","protected":false},"excerpt":{"rendered":"<p>Ever wondered what truly defines Goldstar? Our Global Marketing Manager, Lane Hokanson, recently sat down with Halle Moore from PromoCorner at the PPAI tradeshow to chat about our journey\u2014where we started, how we\u2019ve grown, and what\u2019s next. The conversation was too good not to share!\u00a0 Goldstar\u2019s journey is something we\u2019re truly proud of. From our humble beginnings in San Diego in the 1960s, we\u2019ve grown into a global brand with a team spread across North America, Europe, and beyond. As [&hellip;]<\/p>\n","protected":false},"author":231044850,"featured_media":15471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1398],"tags":[],"class_list":["post-15442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pexIxF-414","jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2025\/02\/Behind-the-brand_thumbnail.png?fit=2000%2C1336&ssl=1","_links":{"self":[{"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/posts\/15442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/users\/231044850"}],"replies":[{"embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/comments?post=15442"}],"version-history":[{"count":7,"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/posts\/15442\/revisions"}],"predecessor-version":[{"id":15485,"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/posts\/15442\/revisions\/15485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/media\/15471"}],"wp:attachment":[{"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/media?parent=15442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/categories?post=15442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/en_gb\/wp-json\/wp\/v2\/tags?post=15442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}