We are thrilled to share some fantastic news. We’ve just welcomed the incredible Mónica Lima as our new Field Sales Manager for France!
This is a huge moment for us, and for all our valued distributors in France, Luxembourg, and Switzerland (Romandie). Mónica brings with her over eight years of experience in sales and business development, and a deep understanding of the promotional products industry. What really sets her apart is her passion for people, she’s all about building lasting relationships and helping businesses grow with smart, branded merchandise solutions.
She has a real talent for understanding each distributor’s unique needs and crafting solutions that work. With her expertise in client care, market insight, and account management, we know she’s going to make a real difference, for our team, and for our partners.
Our VP of European Sales, Luis Calado, perfectly captures our excitement: “We’re delighted to have Mónica join the Goldstar family. Her industry expertise and customer-first approach will help us better support our distributors in the region, providing them with the tools, insights, and service they need to simply succeed.”
Mónica is already eager to hit the ground running. She’s looking forward to collaborating closely with our partners, offering her support and know-how to create an experience with Goldstar® that’s seamless, inspiring, and built for growth.
She joins a team that’s passionate about more than just promotional products; we’re here to deliver thoughtfully designed writing instruments, stationery, drinkware, bags, and more, all with easy, all-inclusive pricing. And we’re always looking for ways to help brands make smarter, more impactful choices.
We’re so happy to have Mónica on board, and we can’t wait to see all the great things she’ll bring to the table. Welcome to the team, Mónica!
Want to learn more about how Goldstar® can help grow your business? Visit us at simplygoldstar.com.

