{"id":22984,"date":"2026-07-27T08:44:59","date_gmt":"2026-07-27T15:44:59","guid":{"rendered":"https:\/\/ideas.simplygoldstar.com\/?p=22984"},"modified":"2026-08-17T10:29:02","modified_gmt":"2026-08-17T17:29:02","slug":"every-product-has-a-story-now-you-can-trace-it","status":"publish","type":"post","link":"https:\/\/ideas.simplygoldstar.com\/en_au\/every-product-has-a-story-now-you-can-trace-it\/","title":{"rendered":"Every Product Has a Story. Now You Can Trace It.\u00a0"},"content":{"rendered":"
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\n\n\n<\/p>\n\n\n\n

Sustainability claims are easy to make. Proving them is harder. <\/p>\n\n\n\n

That’s the gap Goldstar\u00ae is closing with the introduction of Digital Product Passports (DPPs) on select bags, giving brands and their customers a way to see the story behind a product instead of just hearing about it. But if you’ve never heard of it, let’s explain Digital Product Passports. Think of it like the ingredient label on a product, or the receipt that proves it is exactly what you think it is. <\/p>\n\n\n\n

What Is a Digital Product Passport? <\/h2>\n\n\n\n

A Digital Product Passport is a digital record attached to a physical product. Customers access it by scanning the QR code printed on the sewn-in product label, which pulls up a full account of that item’s journey…where the raw material came from and what happens to the product at the end of its life. <\/p>\n\n\n\n

How It Works <\/h2>\n\n\n\n

The experience is designed to be simple, in three steps. <\/p>\n\n\n\n

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  1. Scan \u2014 Scan the QR code on the product label. <\/li>\n<\/ol>\n\n\n\n
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    1. Discover \u2014 Access product information and traceability data. <\/li>\n<\/ol>\n\n\n\n
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      1. Share \u2014 Give customers confidence through transparent sourcing. <\/li>\n<\/ol>\n\n\n\n

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        \"An