{"id":22540,"date":"2026-05-22T03:24:30","date_gmt":"2026-05-22T10:24:30","guid":{"rendered":"https:\/\/ideas.simplygoldstar.com\/?p=22540"},"modified":"2026-06-25T03:31:19","modified_gmt":"2026-06-25T10:31:19","slug":"the-winter-warm-up-high-touch-branding-for-the-big-chill","status":"publish","type":"post","link":"https:\/\/ideas.simplygoldstar.com\/en_au\/the-winter-warm-up-high-touch-branding-for-the-big-chill\/","title":{"rendered":"The Winter Warm-Up: High-Touch Branding for the Big Chill"},"content":{"rendered":"<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s&nbsp;time to&nbsp;settle&nbsp;in for the&nbsp;cosy&nbsp;months. Winter branding is unique because people spend&nbsp;more time indoors or huddled over a warm drink, which means they&nbsp;can&nbsp;connect with their items more&nbsp;frequently.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>June: Settling Into the Chill<\/strong>&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1 June: Western Australia Day \/ Reconciliation Day (Australian Capital Territory \u2013 ACT)<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Context:<\/strong>&nbsp;Days dedicated to state history and Indigenous culture. Reconciliation Day (ACT) is a time for the community to focus on shared histories.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Idea:<\/strong>&nbsp;Focus on community and storytelling.&nbsp;Premium notebooks&nbsp;and&nbsp;writing instruments&nbsp;are perfect for seminars and workshops.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>8 June: King\u2019s Birthday (National except WA and QLD)<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Context:<\/strong>&nbsp;A public holiday marking the monarch\u2019s birthday and a popular time for the first ski trips.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Idea:<\/strong>&nbsp;As people head for the mountains,&nbsp;versatile water&nbsp;bottles or&nbsp;travel tumblers become the daily essential.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>July: Mid-Winter Connection<\/strong>&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5\u201312 July: NAIDOC Week (National Aborigines and Islanders Day Observance Committee)<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Context:<\/strong>&nbsp;Celebrating the history, culture, and achievements of Aboriginal and Torres Strait Islander peoples.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Idea:<\/strong>&nbsp;Support the cause with&nbsp;high-quality stationery sets, vital for educational and corporate events held nationwide.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&#8220;Christmas in July&#8221;<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Context:<\/strong>&nbsp;A beloved &#8220;second Christmas&#8221; where Australians embrace the cold with festive roasts.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Idea:<\/strong>&nbsp;This is a massive corporate &#8220;reset.&#8221; Use&nbsp;utilitarian mugs&nbsp;and dual-purpose bags as part of a &#8220;Winter Office Warm-up&#8221; to boost morale.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>August: The Final Frost<\/strong>&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>3 August: Picnic Day (Northern Territory \u2013 NT)<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Context:<\/strong>&nbsp;A unique public holiday for families in the&nbsp;NT&nbsp;to enjoy the dry season weather.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Idea:<\/strong>&nbsp;Sports water bottles&nbsp;and&nbsp;portable&nbsp;drawstring&nbsp;bags&nbsp;are the perfect companions for regional festivals and outdoor expos.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>12 August: Royal Queensland Show (Ekka) \u2013 Brisbane<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Context:<\/strong>&nbsp;Queensland\u2019s largest annual event, full of family fun.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Idea:<\/strong>&nbsp;Umbrellas&nbsp;and&nbsp;coffee\/wine accessories&nbsp;ensure your client&#8217;s brand is seen by hundreds of thousands of attendees throughout the showgrounds.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The&nbsp;globalcatalogue&nbsp;Edge<\/strong>&nbsp;&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From our signature writing instruments to durable drinkware and creative stationery, we have the winter essentials ready to ship.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.globalcatalogue.com\/catalogsearch\/result\/?dir=asc&amp;order=sku&amp;q=%7C&amp;cat=78\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to explore our entire collection and start planning your next campaign!<\/strong><\/a>&nbsp;<\/p>\n\n\n<p>","protected":false},"excerpt":{"rendered":"<p>This article is not available yet. This article is not available yet. Cet article n&#8217;est pas encore disponible en fran\u00e7ais. Questo articolo non \u00e8 ancora disponibile in italiano. Dieser Artikel ist noch nicht auf Deutsch verf\u00fcgbar. It&#8217;s&nbsp;time to&nbsp;settle&nbsp;in for the&nbsp;cosy&nbsp;months. Winter branding is unique because people spend&nbsp;more time indoors or huddled over a warm drink, which means they&nbsp;can&nbsp;connect with their items more&nbsp;frequently.&nbsp; June: Settling Into the Chill&nbsp; July: Mid-Winter Connection&nbsp; August: The Final Frost&nbsp; The&nbsp;globalcatalogue&nbsp;Edge&nbsp;&nbsp; From our signature writing instruments [&hellip;]<\/p>\n","protected":false},"author":231044848,"featured_media":22504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1399],"tags":[],"class_list":["post-22540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends-inspiration"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pexIxF-5Ry","jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/06\/26-3243.jpg?fit=2000%2C1335&ssl=1","_links":{"self":[{"href":"https:\/\/ideas.simplygoldstar.com\/en_au\/wp-json\/wp\/v2\/posts\/22540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideas.simplygoldstar.com\/en_au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideas.simplygoldstar.com\/en_au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/en_au\/wp-json\/wp\/v2\/users\/231044848"}],"replies":[{"embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/en_au\/wp-json\/wp\/v2\/comments?post=22540"}],"version-history":[{"count":6,"href":"https:\/\/ideas.simplygoldstar.com\/en_au\/wp-json\/wp\/v2\/posts\/22540\/revisions"}],"predecessor-version":[{"id":22547,"href":"https:\/\/ideas.simplygoldstar.com\/en_au\/wp-json\/wp\/v2\/posts\/22540\/revisions\/22547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/en_au\/wp-json\/wp\/v2\/media\/22504"}],"wp:attachment":[{"href":"https:\/\/ideas.simplygoldstar.com\/en_au\/wp-json\/wp\/v2\/media?parent=22540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/en_au\/wp-json\/wp\/v2\/categories?post=22540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/en_au\/wp-json\/wp\/v2\/tags?post=22540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}