{"id":20403,"date":"2026-02-27T08:43:55","date_gmt":"2026-02-27T16:43:55","guid":{"rendered":"https:\/\/ideas.simplygoldstar.com\/?p=20403"},"modified":"2026-04-15T06:25:29","modified_gmt":"2026-04-15T13:25:29","slug":"voices-from-the-show-floor","status":"publish","type":"post","link":"https:\/\/ideas.simplygoldstar.com\/de\/voices-from-the-show-floor\/","title":{"rendered":"Stimmen von den Messen \nGoldstar\u00ae bei der PPAI, PSI, CTCO und Merchandise World\u00a0\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">W\u00e4hrend auf den diesj\u00e4hrigen Messen die Produkttrends im Mittelpunkt standen, ging es in Wirklichkeit um die Menschen auf den Messest\u00e4nden<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Von Las Vegas bis Lyon berichteten vier Mitglieder des Goldstar\u00ae Teams, was ihnen am meisten aufgefallen ist. Hier ist, was sie auf den Messen erlebt haben.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PPAI Expo&nbsp;\u2013 Las Vegas<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"20414\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/de\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_lane\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?w=1200&#038;ssl=1\" data-lazy-src=\"https:\/\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg\" alt=\"\" class=\"zeen-lazy-load-base zeen-lazy-load wp-image-20414 size-full\"\/><noscript><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"350\" height=\"350\" data-attachment-id=\"20414\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/de\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_lane\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?resize=350%2C350&#038;ssl=1\" alt=\"\" class=\"wp-image-20414 size-full\" srcset=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Lane.jpg?resize=293%2C293&amp;ssl=1 293w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/noscript><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Lane Hokanson, Senior Global Marketing Managerin<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr Lane war der entscheidende Moment auf der PPAI 2026 nicht nur ein einzelnes Produkt, sondern die gesamte Pr\u00e4senz.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Die Struktur \u00e4hnelte zwar unserem Messestand zum Rebranding 2025, doch die Art und Weise, wie unsere Produktkollektionen f\u00fcr 2026 pr\u00e4sentiert wurden, verlieh dem gesamten Raum ein gehobenes, sorgf\u00e4ltig kuratiertes und sehr verkaufsf\u00f6rderndes Ambiente.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Der neu gestaltete Loungebereich, der unserem europ\u00e4ischen Messestand nachempfunden wurde, sowie die Erg\u00e4nzung durch Dock &amp; Bay f\u00fcr Live-Demonstrationen vor Ort schufen ein Messestand-Erlebnis, das durchdacht und ausgefeilt wirkte und echte Verbindungen erm\u00f6glichte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die am h\u00e4ufigsten gestellte Frage?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201eWas gibt&#8217;s Neues?\u201c<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Und dieses Jahr war es besonders spannend, diese Frage zu beantworten. Fast der gesamte Stand war mit brandneuen Produkten best\u00fcckt, sodass das Team die Gelegenheit hatte, die Kollektion 2026 voll und ganz in den Mittelpunkt zu stellen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es ging jedoch nicht nur ums Gesch\u00e4ft, denn Lane erinnert sich an einen lustigen Moment, als \u201edie regionale Vertriebsleiterin Jaymie zielstrebig zum Stand der Bissell Pet Foundation ging, um sich ihre Dosis \u201eWelpenliebe\u201d zu holen\u201d, sowie an einen stolzen Moment, als Goldstar\u00ae zum Lieferanten des Jahres von iPromoteU gek\u00fcrt wurde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als sie gebeten wurde, die Stimmung in drei Worten zusammenzufassen, beschrieb Lane sie wie folgt:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Volle Energie, Stolz und Verbundenheit.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">PSI&nbsp;\u2013 D\u00fcsseldorf<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"20413\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/de\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_anna\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna.jpg?w=1200&#038;ssl=1\" data-lazy-src=\"https:\/\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna.jpg\" alt=\"\" class=\"zeen-lazy-load-base zeen-lazy-load wp-image-20413 size-full\"\/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" width=\"350\" height=\"350\" data-attachment-id=\"20413\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/de\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_anna\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna.jpg?resize=350%2C350&#038;ssl=1\" alt=\"\" class=\"wp-image-20413 size-full\" srcset=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna.jpg?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna.jpg?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna.jpg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Anna.jpg?resize=293%2C293&amp;ssl=1 293w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/noscript><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Anna Purtseladze, Global Field Marketing Managerin<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bei der PSI sah Anna ein starkes Engagement, das durch ein makelloses Standdesign und Layout getragen wurde.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Die Besucher reagierten durchweg positiv auf das moderne, nachhaltige Erscheinungsbild, das unsere Werte und das, wof\u00fcr wir als Marke stehen, deutlich widerspiegelt.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Der Stand selbst war ein echter Wow-Moment: klar, zeitgem\u00e4\u00df und durchdacht gestaltet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wie bei PPAI war auch hierdie wichtigste Frage:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201eWas gibt&#8217;s Neues?\u201c<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dieses Jahr ging die Antwort jedoch \u00fcber das Produkt hinaus. Die exklusiven europ\u00e4ischen Partnerschaften von Goldstar\u00ae mit Dock &amp; Bay und GROSCHE\u00ae f\u00fcgten eine weitere Storytelling-Ebene hinzu, die zu tiefergehenden Gespr\u00e4chen und einem h\u00f6heren Mehrwert gef\u00fchrt hat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anna stellte au\u00dferdem eine anhaltende Begeisterung f\u00fcr die <a href=\"https:\/\/www.simplygoldstar.com\/eu\/de_eu\/search?main_filter=keyword&amp;search_query=fidget&amp;utm_campaign=&amp;utm_source=blog&amp;utm_medium=plnk&amp;utm_id=de_eu\" data-type=\"link\" data-id=\"https:\/\/www.simplygoldstar.com\/eu\/de_eu\/search?main_filter=keyword&amp;search_query=fidget&amp;utm_campaign=&amp;utm_source=blog&amp;utm_medium=plnk&amp;utm_id=de_eu\" target=\"_blank\" rel=\"noreferrer noopener\">Kollektion der Fidget-Kugelschreiber<\/a> fest, ein echter Beweis daf\u00fcr, dass Innovation bei Schreibger\u00e4ten nach wie vor ein starkes, begehrtes Merkmal ist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auf die Frage nach den Unterschieden zwischen den Erwartungen des Publikums in diesem Jahr und denen im letzten Jahr antwortete Anna:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eDie Menschen wollen die Geschichten hinter den Produkten verstehen und sie nicht nur sehen. Unsere wachsenden Kollektionen erm\u00f6glichen es uns, diese Geschichten auf eine aussagekr\u00e4ftigere Weise zu vermitteln und zu teilen.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Und hier ist ihre Zusammenfassung in etwa drei Worten:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Drau\u00dfen kalt, drinnen warm und unterhaltsam.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">CTCO&nbsp;\u2013 Lyon<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"20440\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/de\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_monica-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?w=1200&#038;ssl=1\" data-lazy-src=\"https:\/\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg\" alt=\"\" class=\"zeen-lazy-load-base zeen-lazy-load wp-image-20440 size-full\"\/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" width=\"350\" height=\"350\" data-attachment-id=\"20440\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/de\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_monica-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?resize=350%2C350&#038;ssl=1\" alt=\"\" class=\"wp-image-20440 size-full\" srcset=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Monica-1.jpg?resize=293%2C293&amp;ssl=1 293w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/noscript><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>M\u00f3nica Lima, Field Sales Managerin<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Auf der CTCO erlebte M\u00f3nica von Anfang bis Ende ein hohes Besucheraufkommen und eine lebhafte Atmosph\u00e4re, wobei die Besucher aktiv nach den neuesten Trends Ausschau hielten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f3nica war zwar auch der Meinung, dass die gesamte Standkonstruktion f\u00fcr den ersten Wow-Effekt sorgte, f\u00fcgte jedoch hinzu:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Als die Kunden zum ersten Mal einen Blick auf die Tassenauslage warfen, kam es sofort zum zweiten Wow-Moment.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">W\u00e4hrend die von der Natur inspirierten Farben des Messestandes die Besucher anzogen, war es die <strong>Keramikgravur von Ceram\u2022X<\/strong> auf den Tassen, die die Messebesucher wirklich \u00fcberraschte. Das fortschrittliche Laserverfahren erm\u00f6glicht ultrafeine Linien, filigrane Details und gleichbleibende Ergebnisse, selbst auf gew\u00f6lbten Oberfl\u00e4chen, wodurch das, was viele f\u00fcr \u201enur eine Tasse\u201c halten, zu etwas Unvergesslichem wird.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die wichtigste Frage blieb \u00fcber alle Messen hinweg dieselbe:<br><strong>\u201eK\u00f6nnen Sie mir die Neuheiten zeigen?\u201c<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f3nica betonte, dass die Organisation der Produkte nach Kollektionen das Erlebnis f\u00fcr die Kunden einfacher, \u00fcbersichtlicher und ansprechender machte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ihre ehrliche Zusammenfassung der CTCO:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Ein verdammter Erfolg! \ud83d\ude03<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Insbesondere hat sie nicht nur bestehende Kunden wiedergetroffen, sondern auch neue Kunden begr\u00fc\u00dft, die neugierig auf die weitere Entwicklung von Goldstar\u00ae waren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Merchandise World&nbsp;\u2013 Coventry, England<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"20410\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/de\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_annouchka\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka.jpg?w=1200&#038;ssl=1\" data-lazy-src=\"https:\/\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka.jpg\" alt=\"\" class=\"zeen-lazy-load-base zeen-lazy-load wp-image-20410 size-full\"\/><noscript><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" data-attachment-id=\"20410\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/de\/voices-from-the-show-floor\/26-213_tradeshow-recap-graphics_web_employees_annouchka\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka.jpg?fit=350%2C350&amp;ssl=1\" data-orig-size=\"350,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka.jpg?fit=350%2C350&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka.jpg?resize=350%2C350&#038;ssl=1\" alt=\"\" class=\"wp-image-20410 size-full\" srcset=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka.jpg?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka.jpg?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka.jpg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Employees_Annouchka.jpg?resize=293%2C293&amp;ssl=1 293w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/noscript><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Annouchka \u201eNush\u201c Birch, Country Managerin &#8211; UK<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Bei der Merchandise World beschrieb Nush den Stand als ein einzigartiges, gehobenes Erlebnis.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Der Stand hatte das Aussehen einer hochwertigen Boutique, in der pers\u00f6nliche Einkaufsberater auf ihre Kunden warteten. Wir boten unseren Kunden definitiv ein VIP-Erlebnis.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Die Atmosph\u00e4re von Luxus und Exklusivit\u00e4t passte perfekt zur hochwertigen, retailorientierten Entwicklung von Goldstar\u00ae.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die h\u00e4ufigste Frage lautete erneut:<br><strong>\u201eZeigen Sie mir, was es Neues gibt?\u201c<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Von lizenzierten Partnerschaften wie Dock &amp; Bay und GROSCHE\u00ae bis hin zu herausragendem Trinkgeschirr wie <a href=\"https:\/\/www.simplygoldstar.com\/eu\/de_eu\/product\/norden-trinkflasche-in-glanzender-monochrom-optik-und-wasserdicht-aus-rpet-680-ml?utm_campaign=&amp;utm_source=blog&amp;utm_medium=plnk&amp;utm_id=de_eu\" target=\"_blank\" rel=\"noreferrer noopener\">Norden (WJS)<\/a> und <a href=\"https:\/\/www.simplygoldstar.com\/eu\/de_eu\/product\/majesty-selfie-stand-trinkflasche-aus-edelstahl-750-ml?utm_campaign=&amp;utm_source=blog&amp;utm_medium=plnk&amp;utm_id=de_eu\" target=\"_blank\" rel=\"noreferrer noopener\">Majesty (WKP) <\/a>war die Resonanz \u00fcberw\u00e4ltigend positiv.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nush fasste die Stimmung wie folgt zusammen:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201eInspirierend, fokussiert und teamorientiert.\u201c<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die wichtigsten Erkenntnisse:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bei vier Messen in vier M\u00e4rkten waren die Themen unverkennbar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besucher w\u00fcnschen sich Neues und Frisches, aber sie m\u00f6chten auch die Geschichte dahinter erfahren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durchdachtes Design wird erwartet&nbsp;\u2013 es ist keine Option.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das vom Einzelhandel inspirierte Merchandising verbessert das gesamte Erlebnis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vertrauen und Teamgeist sind genauso wichtig wie die Produkte selbst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Investition in Kundenbeziehungen zahlt sich aus und wird mit jeder Messe noch wertvoller.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Entdecken Sie all diese neuen Superstar-<a href=\"https:\/\/www.simplygoldstar.com\/eu\/de_eu\/search?tag_id%5B0%5D=neu-2&amp;utm_campaign=&amp;utm_source=blog&amp;utm_medium=plnk&amp;utm_id=de_eu\" data-type=\"link\" data-id=\"https:\/\/www.simplygoldstar.com\/eu\/de_eu\/search?tag_id%5B0%5D=neu-2&amp;utm_campaign=&amp;utm_source=blog&amp;utm_medium=plnk&amp;utm_id=de_eu\" target=\"_blank\" rel=\"noreferrer noopener\">Produkte, indem Sie hier klicken.<\/a><\/p>\n\n\n<p>","protected":false},"excerpt":{"rendered":"<p>While product trends took center stage at this year\u2019s trade shows, the real story was the people behind the booths.&nbsp; From Las Vegas to Lyon, four Goldstar\u00ae team members shared what stood out most.&nbsp;Here\u2019s&nbsp;what they experienced on the floor.&nbsp; PPAI Expo \u2013 Las Vegas&nbsp; Lane Hokanson, Sr. Global Marketing Manager&nbsp; For Lane, the defining moment at PPAI 2026&nbsp;wasn\u2019t&nbsp;just&nbsp;a single product;&nbsp;it was the entire presence.&nbsp; While the structure was similar to our 2025 rebrand booth, the way our 2026 product collections [&hellip;]<\/p>","protected":false},"author":231044853,"featured_media":20430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"Discover insights from Goldstar\u00ae team members at major trade shows, highlighting product trends and the stories behind them.","jetpack_seo_html_title":"Highlights from Goldstar's Trade Shows: What Stood Out","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1398],"tags":[],"class_list":["post-20403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2026\/02\/26-213_Tradeshow-Recap-Graphics_WEB_Thumbnail_NA_EU-Generic_Alt1-1.jpg?fit=2000%2C1335&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pexIxF-5j5","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/posts\/20403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/users\/231044853"}],"replies":[{"embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/comments?post=20403"}],"version-history":[{"count":55,"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/posts\/20403\/revisions"}],"predecessor-version":[{"id":21353,"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/posts\/20403\/revisions\/21353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/media\/20430"}],"wp:attachment":[{"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/media?parent=20403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/categories?post=20403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/tags?post=20403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}