{"id":15442,"date":"2025-02-11T09:24:00","date_gmt":"2025-02-11T17:24:00","guid":{"rendered":"https:\/\/ideas.simplygoldstar.com\/?p=15442"},"modified":"2025-02-12T02:21:12","modified_gmt":"2025-02-12T10:21:12","slug":"getting-to-know-us-a-behind-the-brand-story","status":"publish","type":"post","link":"https:\/\/ideas.simplygoldstar.com\/de\/getting-to-know-us-a-behind-the-brand-story\/","title":{"rendered":"Lernen Sie uns kennen: Die Geschichte unserer Marke\u00a0"},"content":{"rendered":"<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-group article-lang open-article\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie sich jemals gefragt, was Goldstar wirklich ausmacht? Unsere Global Marketing Managerin, Lane Hokanson, hat sich k\u00fcrzlich mit Halle Moore von PromoCorner auf der PPAI Expo in Las Vegas zusammengesetzt, um \u00fcber unseren Weg zu sprechen &#8211; wie wir angefangen haben, wie wir gewachsen sind und was als n\u00e4chstes ansteht. Das Gespr\u00e4ch war zu gut, um es Ihnen vorzuenthalten!\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Reise von Goldstar ist etwas, auf das wir wirklich stolz sind. Seit unseren bescheidenen Anf\u00e4ngen in San Diego in den 1960er Jahren haben wir uns zu einer globalen Marke mit einem Team in Nordamerika, Europa und dar\u00fcber hinaus entwickelt. Mit der diesj\u00e4hrigen Rebrandingstrategie m\u00f6chten wir einen Neubeginn wagen, ohne dabei unsere Kernwerte zu vernachl\u00e4ssigen, die uns seit jeher ausmachen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zun\u00e4chst haben wir uns mit Schreibger\u00e4ten einen Namen gemacht, aber seitdem haben wir einen langen Weg zur\u00fcckgelegt! Heute sind wir unglaublich stolz auf unsere Taschen-, Trinkgef\u00e4\u00df- und Schreibwarenkollektionen. Bei all dem sind wir unserem Simplicity\u00ae Versprechen treu geblieben, stets mit dem Schwerpunkt, bedeutungsvolle Verbindungen aufzubauen. Wie Lane im Interview erz\u00e4hlt: \u201e Unsere Botschaften handeln vor allem von Wachstum, Nachhaltigkeit&#8230; es geht um die Verbindung mit unserem Planeten, mit unseren Mitarbeitern und mit unseren Produkten.\u201c&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Halle wollte wissen, was hinter der neuen Marke steckt, und Lane erz\u00e4hlt, dass es darum geht, zu zeigen, wie weit Goldstar gekommen ist und wie sehr wir uns bem\u00fchen, unser Angebot und unseren Service st\u00e4ndig zu verbessern.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f6chten Sie mehr erfahren? Besuchen Sie uns auf simplygoldstar.com. Und verpassen Sie nicht das vollst\u00e4ndige Interview &#8211; es ist unsere Geschichte und wir freuen uns darauf, diese mit Ihnen zu teilen!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"zeen-lazy-load-base zeen-lazy-load youtube-player\" width=\"1200\" height=\"675\" src=\"about:blank\" data-lazy-src=\"https:\/\/www.youtube.com\/embed\/iqjoYVViisM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=de-DE&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><noscript><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/iqjoYVViisM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=de-DE&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/noscript><\/span>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"15468\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/de\/getting-to-know-us-a-behind-the-brand-story\/image-60\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2025\/02\/image.png?fit=1%2C1&amp;ssl=1\" data-orig-size=\"1,1\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2025\/02\/image.png?fit=1%2C1&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2025\/02\/image.png?w=1200&#038;ssl=1\" data-lazy-src=\"https:\/\/ideas.simplygoldstar.com\/wp-content\/uploads\/2025\/02\/image.png\" alt=\"\" class=\"zeen-lazy-load-base zeen-lazy-load wp-image-15468\"\/><noscript><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1\" height=\"1\" data-attachment-id=\"15468\" data-permalink=\"https:\/\/ideas.simplygoldstar.com\/de\/getting-to-know-us-a-behind-the-brand-story\/image-60\/\" data-orig-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2025\/02\/image.png?fit=1%2C1&amp;ssl=1\" data-orig-size=\"1,1\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2025\/02\/image.png?fit=1%2C1&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2025\/02\/image.png?resize=1%2C1&#038;ssl=1\" alt=\"\" class=\"wp-image-15468\"\/><\/noscript><\/figure>\n\n\n<p>","protected":false},"excerpt":{"rendered":"<p>Ever wondered what truly defines Goldstar? Our Global Marketing Manager, Lane Hokanson, recently sat down with Halle Moore from PromoCorner at the PPAI tradeshow to chat about our journey\u2014where we started, how we\u2019ve grown, and what\u2019s next. The conversation was too good not to share!\u00a0 Goldstar\u2019s journey is something we\u2019re truly proud of. From our humble beginnings in San Diego in the 1960s, we\u2019ve grown into a global brand with a team spread across North America, Europe, and beyond. As [&hellip;]<\/p>","protected":false},"author":231044850,"featured_media":15471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1398],"tags":[],"class_list":["post-15442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ideas.simplygoldstar.com\/wp-content\/uploads\/2025\/02\/Behind-the-brand_thumbnail.png?fit=2000%2C1336&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pexIxF-414","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/posts\/15442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/users\/231044850"}],"replies":[{"embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/comments?post=15442"}],"version-history":[{"count":7,"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/posts\/15442\/revisions"}],"predecessor-version":[{"id":15485,"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/posts\/15442\/revisions\/15485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/media\/15471"}],"wp:attachment":[{"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/media?parent=15442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/categories?post=15442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideas.simplygoldstar.com\/de\/wp-json\/wp\/v2\/tags?post=15442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}